SISTERS TESTIFY RESEARCH PROJECT & SOCIAL MEDIA
Scope & Solutions
Sisters Testify is a history project to connect with the signatories of the African American Women in Defense of Ourselves proclamation. More than 1600 signed it following Anita Hill’s testimony during the Senate Judiciary Committee hearings for Clarence Thomas’ nomination to the U.S. Supreme Court.
Launched Sisters Testify Twitter and Facebook accounts. Posted multiple times daily to Twitter, closely monitored account and engaged with followers.
Researched and built audience, developed and adjusted content.
Engaged with followers, closely followed multiple topics of interest to Sisters Testify community.
Researched historical news accounts for first six months of project to post a parallel historical timeline from 1991 leading up the anniversary of Anita Hill’s testimony. Evaluated content, selected news, and posted multiple times daily.
Researched and grew organic audience.
Created multiple social media images.